Cleanwell All-natural Foaming Hand Sanitizer, 8-Ounce (Pack of 3)

Cleanwell All-natural Foaming Hand Sanitizer, 8-Ounce (Pack of 3) Review

Cleanwell All-natural Foaming Hand Sanitizer, 8-Ounce (Pack of 3) Feature

• Pack of three, 8-ounce, total of 24-ounce
• Benzlkonium chloride free
• Children safe
• Ideal for sensitive skin

CleanWell hand sanitizing products are based on a patented formulation of natural thyme oil that kills germs. CleanWell hand sanitizers do not contain alcohol, triclosan, or benzalkonium chloride. This natural formulation is safe for kids and a great choice for sensitive skin.

Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce Pump

Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce Pump Review

Aveeno Active Naturals Daily Moisturizing Lotion, 18 Ounce Pump Feature

• Clinically proven to relieve dry skin
• Dermatologist Recommended
• Moisturize for 24 Hours
• Fragrance free
• Fast-absorbing formula

The #1 body lotion used in the US, AVEENO Active Naturals Daily Moisturizing Lotion with Natural Colloidal Oatmeal helps prevent dry skin with this naturally nourishing lotion. It contains a natural colloidal oatmeal blended with rich emollients and, with regular use, is now proven to help skin build a "moisture reserve," so skin can replenish itself. AVEENO Daily Moisturizing Lotion Active Naturals Daily Moisturizing Lotion At a Glance: Clinically proven to relieve dry skin Clinically shown to moisturize for 24 hours Fragrance free Noncomedogenic Gentle enough for everyday use Good for sensitive skin Non-greasy AVEENO Daily Moisturizing Lotion helps your skin build a "moisture reserve," so it can replenish itself. Dermatologist Recommended AVEENO Active Naturals Daily Moisturizing Lotion is shown to help skin build a "moisture reserve," so skin can replenish itself. When used daily, its fast-absorbing formula with ACTIVE NATURALS oatmeal helps prevent and protect dry skin, leaving it feeling soft, smooth and naturally healthy looking. Natural Colloidal Oatmeal The natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats. The Science Behind Oats The scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin. The Benefits of Oats Relieves dry skin The natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin. Soothes itchy, irritated skin Colloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites. Soothes extra dry, irritated skin Colloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin. Moisturizes skin Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. AVEENO Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What's in the Box AVEENO Active Naturals Daily Moisturizing Lotion, 18-Ounce Pump (Pack of 2). Body Wash Eczema Cream Daily Moisturizing Body Wash Fragrance Free Skin Relief Body Wash Eczema Therapy Moisturizing Cream Lotion Daily Moisturizing Lotion Daily Moisturizing Lotion with SPF 15 Skin Relief Moisturizing Lotion

Aveeno Daily Moisturizing Lotion, unlike ordinary lotions, contains natural oatmeal blended with rich emollients to moisturize your skin for a full 24 hours.  The unique oatmeal formula of Aveeno also helps prevent and protect dry skin providing temporary relief of the scaling and chapping associated with dry skin.  This naturally nourishing, nongreasy formula absorbs quickly, is noncomedogenic (won't clog pores), and contains no added fragrance.  Aveeno Daily Moisturizing Lotion leaves your skin soft, smooth and naturally healthy looking.  The Aveeno brand has been Dermatologist recommended for nearly 60 years.

Aveeno Active Naturals Ultra Calming Daily Moisturizer SPF 15, UVA and UVB Sunscreen, 4 Ounce Bottle

Aveeno Active Naturals Ultra Calming Daily Moisturizer SPF 15, UVA and UVB Sunscreen, 4 Ounce Bottle Review

Aveeno Active Naturals Ultra Calming Daily Moisturizer SPF 15, UVA and UVB Sunscreen, 4 Ounce Bottle Feature

• Fragrance-free
• Provides UVA/UVB sun protection to sensitive skin
• Oil-free
• Noncomedogenic
• Hypoallergenic

With naturally calming Feverfew, a natural ingredient related to chamomile, this light, fast-absorbing moisturizer is clinically proven to calm and soothe sensitive skin and to visibly reduce the appearance of redness in as little as one week.It is oil-free, hypoallergenic, noncomedogenic, and dermatologist tested. Gentle enough for sensitive skin and daily use.

Village Naturals Aromatherapy Calm Lavender and Chamomile Body Wash and Foaming Bath Oil 12 oz.

Village Naturals Aromatherapy Calm Lavender and Chamomile Body Wash and Foaming Bath Oil 12 oz. Review

Village Naturals Aromatherapy Calm Lavender and Chamomile Body Wash and Foaming Bath Oil 12 oz. Feature

• Natural essential oils of lavender, passion flower and chamomile calm and ease your mind.
• Our moisturizing body wash formula cleanses your skin.

Natural essential oils of lavender, passion flower and chamomile calm and ease your mind while our moisturizing body wash formula cleanses your skin.

Too Faced Cosmetics, Natural Eye, Neutral Eye Shadow Collection, 0.39 Ounce

Too Faced Cosmetics, Natural Eye, Neutral Eye Shadow Collection, 0.39 Ounce Review

Too Faced Cosmetics, Natural Eye, Neutral Eye Shadow Collection, 0.39 Ounce Feature

• Step-by-Step Instructions; Three easy to follow “how-to” cards transform you into a professional Hollywood makeup artist by teaching you everything you need to know to create the “perfect” Natural Eye for any occasion
• Versatile; Work or the red carpet your peepers will never be hum-drum with these gorgeous, neutral combinations
• Portable; Whether youre commuting to work, driving the carpool or jet-setting around the world, our perfectly portable palette of must-have neutrals is always within reach
• Rich Pigments; Our exclusive true color, pure pigmented eye shadow formula is a Hollywood legend!
• Blendable Our luxurious, silky smooth formula blends effortlessly every time for an airbrushed effect

The Natural Eye Kit contains everything you need to create the pretty, soft, and slightly sexy "natural eyes" you've seen on super models and celebrities and have always wanted to perfect for yourself. The three easy-to-follow, step-by-step instruction cards lead you through every fun step to insure a professional looking application every time!

Village Naturals Foot Essentials Nourishing Foot Balm 9 fl oz

Village Naturals Foot Essentials Nourishing Foot Balm 9 fl oz Review

Village Naturals Foot Essentials Nourishing Foot Balm 9 fl oz Feature

• Discover the essentials for happy, healthy feet with Village Naturals Foot EssentialsTM!
• Enriched with Shea Butter, Aloe and Essential Oils of Cucumber and Peppermint, our formula helps repair dry, damaged skin leaving it nourished and moisturized.
• For best results, try the complete ten toe treatmentTM regimen including Foot EssentialsTM Soak, Scrub, Balm and Intense Cream.
• We never test on animals or use animal-derived ingredients.

Discover the essentials for happy, healthy feet with Village Naturals Foot EssentialsTM! Enriched with Shea Butter, Aloe and Essential Oils of Cucumber and Peppermint, our formula helps repair dry, damaged skin leaving it nourished and moisturized. For best results, try the complete ten toe treatmentTM regimen including Foot EssentialsTM Soak, Scrub, Balm and Intense Cream. We never test on animals or use animal-derived ingredients.

Original Beer Conditioner - Brewed with Elysian Brewing Company's Stout Beer! - 8oz

Original Beer Conditioner - Brewed with Elysian Brewing Company's Stout Beer! - 8oz Review

Original Beer Conditioner - Brewed with Elysian Brewing Company's Stout Beer! - 8oz Feature

• 100% VEGAN
• SLS-Free & Phthalate -Free
• Contains healing botanical extracts (Acai Berry, Jojoba, Aloe Leaf, Sunflower Seed)
• NO Artificial Colors
• Made with Real Beer!

Duffy's Brew Original Beer Conditioner uses the nourishing benefits from Elysian Brewing Company's Dragonstooth Stout to strengthen and revitalize your hair and scalp. The bitter Cascade and Centennial hops, roasted barley, and rich malt found in this beer provide a restorative coat of vitamin B, proteins, and minerals to each strand, adding volume and body to your hair. This rich conditioning formula adds natural humectants that hydrate and detangle your hair.

Aveeno Active Naturals Skin Relief Body Wash, Fragrance Free, 12-Ounce Bottle

Aveeno Active Naturals Skin Relief Body Wash, Fragrance Free, 12-Ounce Bottle Review

Aveeno Active Naturals Skin Relief Body Wash, Fragrance Free, 12-Ounce Bottle Feature

• Clinically proven to reduce blemishes
• For clear even looking skin
• Fragrance-free
• Soap-free
• Dye-free

This creamy body wash moisturizes as it gently cleanses to soothe itchy, extra dry skin. The unique AVEENO formula combines Natural Colloidal Oatmeal - known for its skin-soothing benefits - with rich emollients, so it holds in moisture even after you rinse so your skin feels soft and smooth all day long. And it's soap-free, dye-free and hypoallergenic, so it's gentle enough for sensitive skin.

Daggett & Ramsdell Skin Bleach Cream 1.5 oz. with Natural Lighteners

Daggett & Ramsdell Skin Bleach Cream 1.5 oz. with Natural Lighteners Review

Daggett & Ramsdell Skin Bleach Cream 1.5 oz. with Natural Lighteners Feature

• Hand and Body formula helps lighten freckles, age spots and discolorations.
• Has natural lighteners.

Helps to gently fade age spots, freckles, dark areas, skin blotches and discolorations.

Aveeno Active Naturals Clear Complexion Cream Cleanser, 5-Ounce Tube

Aveeno Active Naturals Clear Complexion Cream Cleanser, 5-Ounce Tube Review

Aveeno Active Naturals Clear Complexion Cream Cleanser, 5-Ounce Tube Feature

• Dermatologist tested
• Gently exfoliates
• Oil-free
• Hypo allergenic and noncomedogenic
• Helps clear and prevent blemishes

This creamy cleanser with moisture-rich Soy extracts gently exfoliates to help improve skin's tone and texture while salicylic acid, a proven blemish-fighting ingredient, works to clear up break-outs without over-drying, leaving skin soft, smooth and even-looking. This mild, oil-free, hypoallergenic formula won't clog pores and is gentle enough for everyday use.

Suave Naturals Shampoo, Tropical Coconut with Coconut Extracts & Silk Proteins - 15oz.

Suave Naturals Shampoo, Tropical Coconut with Coconut Extracts & Silk Proteins - 15oz. Review

Suave Naturals Shampoo, Tropical Coconut with Coconut Extracts & Silk Proteins - 15oz. Feature

• Shampoo
• 15 oz.

Naturally Moisturizes and Replenishes Dry or Damaged Hair

Suave® Naturals Tropical Coconut Shampoo combines the fragrance of fresh tropical coconuts in a formula with a blend of humectants to moisturize and replenish dry or damaged hair.  This unique formula with botanicals and natural ingredients penetrates every strand to restore condition and shine, leaving hair with renewed healthiness.  Treat yourself and your hair to the long-lasting beauty and fresh fragrance of Tropical Coconut.

The Suave Promise: We guarantee your full satisfaction or we will replace or refund your purchase. For details, comments or questions, visit Suave.com or call 1-800-782-8301.

Made in USA.

Clairol Nice 'n Easy Color, 122 Natural Black (Pack of 3)

Clairol Nice 'n Easy Color, 122 Natural Black (Pack of 3) Review

Clairol Nice 'n Easy Color, 122 Natural Black (Pack of 3) Feature

• Get sunlit tones in any light with up to 40% more dimension* *vs untreated hair
• Natural-looking permanent hair color with a blend of 3 tones in one simple step
• Weekly conditioning treatments with ColorSeal? Conditioning Gloss
• 100% gray coverage
• Up to 8 weeks of color

Make over your color with rich tones and contouring highlights.
Nice 'n Easy gives you dimensional color for up to 8 weeks with a blend of rich tones and contouring highlights. You'll get up to 8 weeks of hair color full of depth and dimension.

How To Use

1. DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS
   
   

   PREPARE COLOR

   1. • Put on the Expert Colorist Gloves.
      • Pull off and discard tear-tip from the Color-blend Activator applicator bottle (2), then unscrew the applicator bottle cap.
   2. • Open Color-blend Formula bottle (1) and pour contents into applicator bottle (2).
      • Replace applicator bottle cap.
   3. • Place gloved finger over applicator tip, point away from face, and shake well until the color has totally blended and the mixture has thickened.
      • Immediately apply the color to your hair.
   
   ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST.

2. ALL OVER COLOR APPLICATION

   Ideal for first time users or if you haven't colored for several months.
   1. STEP 1: APPLY COLOR
      • Part your hair into small, even sections using the applicator tip.
      • Apply color first to your roots and stubborn grays.
      • Work through hair from root to tip to ensure full saturation, but don't rub into the scalp.
      • Pour any unused color mixture down the drain as it will lose its effectiveness after an hour.
      • If any color gets on your skin, wipe it off with a damp towel.
   2. STEP 2: TIME IT
      • Leave on for 25 minutes or the time indicated by your Strand Test.
      • Tip: If your grays are really stubborn, it may be necessary to leave color on for up to 45 minutes. For Ultra Light Blonde shades, leave the color on for up to 45 minutes as well. Nice ’n Easy—Layers rich tones and contouring highlights in one simple step!
   3. STEP 3: RINSE AND GLOSS
      • Add a small amount of warm water and massage into a lather. Rinse until water runs clear.
      • Apply the ColorSeal Conditioning Gloss to condition and lock in highlights and shine.
      • For optimal color results, leave on for 2 minutes, then rinse thoroughly with warm water.
      • Save remaining ColorSeal Conditioning Gloss and continue to use once a week (after shampooing) in place of your usual conditioner for a total of 6 weeks of optimal color, shine and softness.
      • Tip: For best results use a quarter-size amount for each application. Our exclusive ColorSeal Conditioning Gloss helps seal in beautiful, natural-looking color and adds intense shine!
      

3. ROOT APPLICATION

   Ideal for users who color every 4-6 weeks to help keep hair natural-looking and ensure even color root to tip.
   1. STEP 1: APPLY COLOR
      • Part your hair down the middle and apply the color mixture to your roots, use applicator tip to separate your hair into sections and continue applying the color to your roots only. Save the remainder of the color to use for the rest of your hair.
   2. STEP 2: TIME IT
      • Leave the color on your hair for 20 minutes or 5 minutes less than the time indicated by your Strand Test.
      • Then gently work the remaining color through the rest of your hair, but avoid rubbing it into your scalp. Leave the color on your hair for an additional 5 minutes.
   3. STEP 3: RINSE AND GLOSS
      • See instructions above. Tip: If your grays are really stubborn, it may be necessary to leave color on for up to 45 minutes. For Ultra Light Blonde shades, leave the color on for up to 45 minutes as well.

Frequently Asked Questions

• Why is Nice ’n Easy haircolor so amazing?

  Nice ’n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step.

• Will it cover my grays?

  Yes! Nice ’n Easy promises 100% GRAY COVERAGE. For really resistant grays, try Nice ’n Easy Gray Solution™.

• How long will my color last?

  Nice ’n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal™ Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine.

• How does it work?

  Our exclusive Color Blend Technology™ gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex™, delivers up to 33% more shine.*
  *vs. untreated hair

Frequently Asked Questions: About Clairol products:

• What products does Clairol make?

  Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.

• Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair?

  It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.

• Should people who want to cover gray hair use different coloring products than those who don't need coverage?

  Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.

• How can I test-run a color before committing to coloring my entire head of hair?

  Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.

• Where can I find product instructions?

  Product instruction inserts are inside your haircolor box.

Additional Instructions:

BEFORE YOU COLOR: 48 HOURS IN ADVANCE

• Take the ALLERGY TEST.
• Do the STRAND TEST to determine your optimal coloring time.
• Read this entire instruction leaflet before you begin.

IMPORTANT: SAFETY INSTRUCTIONS

HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:

1. DO NOT USE THIS PRODUCT AT ALL IF:

• You have already experienced any reaction to coloring products.
• You have sensitive, irritated or damaged scalp.
• In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.

2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before

SKIN ALLERGY TEST INSTRUCTIONS

MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon.

• To open, unscrew the entire Color-blend Activator applicator bottle cap (2). (Don't tear off the tab.) Then unscrew the Color-blend Formula cap (1).
• Mix small, equal parts of Color-blend Formula (1) and Color-blend Activator ( 2 ) in a plastic bowl. (For Ultra Light Blonde #87, add 1 part of Color-blend Formula and 2 parts of Color-blend Activator.)
• Tightly recap both bottles.
• Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
• Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.

NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.

WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:

• Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.
• Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.

SPECIAL CAUTIONS:

• This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
• We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
• Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.
• Do not inhale or ingest product.
• Do not use if your hair has been colored with henna or metal dyes.
• Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
• Remove all metal objects from hair before and during coloring.
• Wear gloves and rinse hair well after application.
• Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).
• Product not intended to be used on children.

Keep all haircoloring products out of reach of children.

STRAND TEST:

Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.
You will need: scissors, tape and a clock.

• Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water.
• Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
• After 15 minutes, check the strand. If the strand is not the color you want, return it to the mixture for up to 25 minutes. For extra light blonding, more intense color results, or to cover resistant grays, it may be necessary to leave the haircolor on for up to 45 minutes.

Fill in your personal color time below:

My timing for desired color: _______ minutes.

Color Hints & Tips

• Use Nice ’n Easy for ultimate natural-looking color with rich tones and contouring highlights in one simple step!
• Apply color to dry hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help to protect it during the coloring process.
• If any color gets on your skin or household surface, wipe it off immediately with a damp towel.
• Use the ColorSeal Conditioning Gloss only once a week. It has been designed to give you long-lasting benefits. For best results use a quarter-size amount per application.
• If your hair has been recently permed or relaxed, wait at least 7 days and 1 shampoo before coloring. Do the Strand Test since your timing may need to be reduced. If you plan to perm or relax your hair, wait at least 7 days and 1 shampoo after coloring.
• If you've used a gradual color restorer, henna, or metallic dyes, do not use this product until your hair has grown out and colored areas have been cut off.

Get sunlit hair in any light. Nice 'n Easy with Color-Blend Technology uses an expert blend of three tones in one simple step to give you 40% more sunlit dimension.* You'll get natural-looking highlights and lowlights—and a sunlit look no matter what the light! *vs. untreated hair